Hawk Arrow is a full-service strategic marketing boutique that combines traditional agency services of creative and media with research and analysis to provide our client partners with creative solutions from the consumers’ perspective.
Core Competencies
 

• Brand Strategy:  brand auditing; naming; positioning; logo design
• Creative & Media: campaign creation; creative development, production and design for video, audio, digital, print, outdoor and radio
• Digital and Social Media: social media messaging and advertising; content creation; search; email, influencer and affiliate campaigns
• Consumer Research: qualitative, quantitative and secondary research
• Market Analysis: competitive intelligence; SWOT analysis; market share, pricing and share of wallet modeling

• Unique:  co-founded by consumer research experts and a marketing and branding leader, Hawk Arrow knows the importance of both disciplines and offers a seamless experience in helping our client partners build their brand
• Nimble: as a boutique agency, we move quickly and all work is led by a senior team member
• Innovative: Hawk Arrow was born out of a vision to combine two key marketing disciplines—finding creative ways to address an issue using consumer data is in our DNA

• Social Media and E-Mail campaigns. Led two-pronged promotional campaigns, LinkedIn and email, to drive interest and attendance at multiple conferences for a minority trade association. These led to increased interest and attendance (up ~25%) with attendees citing our material as reason for attending.
• Customer Satisfaction and Competitive Intelligence. Our client, a residential internet provider, saw marked improvement in net promoter score (+18 points) and customer satisfaction (+13 points). Our tracking system including red flag notices improved their CX processes. In addition, competitive analysis  notified them of threats in the market including new services, special offers and new partnerships.
• Market Modeling and Pricing. A national dental distributor, needed to examine actual market, not published pricing to understand their market position. We went straight to the source—the dentists—and provided them with a pricing model which made them more competitive and increased profitability.
• Product Launch Research. We conducted a market awareness and usage study for a new food product. Based on the results, the client was able to secure additional funding for the product and has successfully launched the product in the South Florida region.
• Branding. A national power transmission company sought to update their branding following a new acquisition. We developed new messaging, look and feel to better position their customer acquisition effort
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Contact Us
        Phone: 1 (220) 842-9563

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